IFA Berlin is one of the most significant spots on the calendar for tech product launches, it’s now started!
IFA, or Internationale Funkausstellung, is Europe’s biggest tech show. Held in Berlin over the first few days of September each year, it’s the place where the biggest brands, like Samsung, LG, Sony and Philips, often showcase the latest consumer devices and appliances.
The show started in 1924 as a radio convention and, unlike many rivals, is open to the public. That means anyone can go and marvel at the latest and greatest technology.
When is IFA 2023?
- Press days: 30 – 31 August 2023
- Public days: 1 – 5 September 2023
2023 marks IFA’s 99th event, and it’s set to be one of the largest shows ever with every inch of floorspace selling out to exhibitors from across the consumer electronics industry. ShowStoppers – the event that invites brands and media to a supporting event – will also be opening its doors once more.
The show opens to the public on 1 September, but the press is always invited a day or two beforehand (meaning we’re there right now). That’s when most of the big announcements are made and product launches take place – so that’s when you need to be on the lookout for all the exciting news.
All the announcements that matter from IFA 2023
While there are still plenty of conferences and announcements to come, there have been some big launches already – these are the ones you should know about.
Signify
Philips Hue
Smart lighting and home security are pretty closely linked, and Philips Hue Secure aims to make that even closer with new cameras and sensors that can all link with your Hue devices to make an all-in-one solution. It’s a compelling pitch, especially if you already have a Hue Bridge set up and lights in place.
JBL
While there will be a lot of speakers launching at IFA this year, not many of them will be able to match the JBL Authentics for its built-in pairing of Alexa and Google Assistant. Plenty of speakers work with both, but having them both built-in makes it unique right now, and super handy. Read our full hands-on impressions here.
Garmin
Garmin
Garmin has taken the wraps off the Venu 3 and Venu 3S, its latest smartwatches, and they look absolutely gorgeous, with some ace new features. Sleep tracking and coaching are being improved, while the addition of a speaker and microphone for the Venu 3 makes it way more functional for things like calls and messages. All of that is in addition to Garmin’s usual peerless tracking.
Sennheiser
Sennheiser has launched a brand new compact soundbar at IFA – the Ambeo Soundbar Mini, a superb little bit of kit that sounds way richer than its size would make you think. We’ll have a full review up very soon, so keep your eyes peeled for a detailed verdict.
Roborock
Roborock
Robot vacuums aren’t going anywhere – and Roborock has climbed into position as one of the giants of the market. It’s launched new models in the Q5 Pro and Q8 Max, and is harnessing AI to make its routing and navigation even faster than ever.
What to still expect at IFA 2023
IFA is ongoing now, with announcements every hour, but these are the showcases and presentations that we know are still to come – so expect to learn more about products from these familiar names. We’ll update this article once they’re announced!
Honor
- Keynote: September 1 2023, 10 am CEST / 4 am ET
Honor has been teasing its Unfold Tomorrow event that is taking place at the show. The name suggests that we’ll be seeing some foldable smartphone action from the brand, most likely a global launch of the Magic V2.
However, some rumours are saying we’ll see the introduction of a flip phone, like the Galaxy Z Flip 5. At this point, they’re just rumours, though. We’ll have to wait and see what materialises at the event.
Samsung
- Keynote: August 31 2023 11 am CEST / 5 am ET
Samsung has only just launched its Galaxy Z Fold 5 and Flip 5 devices, along with its range of Galaxy Tab S9 tablets, so we’re not expecting much mobile tech from the Korean giant at IFA 2023. However, last year, the brand launched its Samsung Odyssey OLED G8 gaming monitor, so it’s possible that more monitors or TVs could be on the cards for this year’s event.
Sony
- Keynote: August 31 2023 3 pm CEST / 9am ET
Sony has a keynote event at IFA on August 31, but we don’t know exactly what to expect from it. The company launched its compact flagship, the Xperia 5 IV last year, so we might expect to see the clunkily named Xperia 5 V at this year’s event.
LG
LG
LG typically has a big presence at the show, and 2023 is looking like it’ll be no different. We know that there will be a focus on sustainable tech this year, but beyond that, it remains a mystery. Last year, the brand launched its 97-inch LG G2 Evo OLED as well as LG OLED Flex, the first bendable OLED TV. It also showed off some innovative and outlandish smart home products like the LG Styler Shoecase and Shoecare and the colour-changing LG MoodUp fridge.
Pocket-lint
Asus
Asus has a presence at the show, but we’re not sure exactly what to expect yet. At the 2022 event, Asus showed off the awesome Zenbook 17 Fold OLED, so we’re expecting more impressive notebooks, and we can’t help but wonder if there will be more foldable tech to feast our eyes on.
Pocket-lint
Lenovo
Lenovo had a massive showing at IFA 2022, revealing the Glasses T1 AR spectacles and the ThinkPad X1 Fold laptop with a 16-inch folding display, among many other products. We’re expecting plenty of announcements during the 2023 show, too.
Pocket-lint
Huawei
Huawei used last year’s show to announce the Nova 10 and 10 Pro for Europe as well as an updated MateBook X Pro. We don’t know what’s in store for IFA 2023 just yet, but we can’t wait to find out.
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